Evaluation- Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Evaluation- Question 6

Evaluation- Question 5

How did our product attract and address our audience?

Evaluation- Question 4

Who would be the audience for your media product? 

Evaluation- Question 3

What kind of media institution might distribute your media product and why?

Evaluation- Question 2

How does your media product represent particular social groups?

Evaluation- Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Title: Our indent and titles conforms to genre due to the stereotypical use of black and white. We changed the saturation to produce a white sky and black tree which also fits well with the text colour. Also, the ident creates confusion similarly to a thriller genre. The fast pan of the trees and the use of the vignette mask effect (black surrounding) creates a feeling of disorientation. 

Location: The location does conform to genre as it suggests isolation. However, we have mainly developed on the conventions of genre as the majority of thriller locations can be busy, yet the character is shown to be alone and ignored by the rest of society. 

Costume and props: The costume we decided to use does conform to genre as it follows the black and white theme (with her dark hair and white dress). But, we used anti-stereotypes to portray the daughter as an young innocent girl even though the opening sequence shows she is not as innocent as represented. 

Camerawork and editing: We used several editing techniques such as changing the opacity and overlapping shots. This technique conforms to genre as it creates distortion and confusion which is often the tone created in a thriller genre. Changing the opacity created an illusion of shadows which is a thriller conventions we developed upon. The use of a tracking shot mimics the idea of someone chasing/following a character, again this is often used in thrillers. 

Title, font and style: The title 'Attachment' conforms to genre via the use of a black and white colour scheme. Also, in thrillers plain, bold text is often used, from the image on the left you can see we conformed to genre in this sense. However, we have challenged the convention of abstract titles by using situational titles as they created more impact in our product.

Story/opening: The smashed photo frame of the baby with the mother holding the frame briefly sums up our opening, showing the broken relationship. The shot of the mother holding onto the photograph and not her daughter emphasizes how the mother is clinging onto what her daughter used to be and what the mother wanted her to behave like rather than how she did turn out. We have conformed to genre by making subtle hints to the plot but like all thrillers we have not revealed everything leaving the audience asking questions. 

Genre and how opening suggests it: We used several techniques in the opening sequence which conform to the thriller genre. The shot on the right represents the genre as it creates the feeling of mystery and so does the use of sound in this shot. This is the type of atmosphere created in thriller genres. Also, the use of an extreme close-up on the girls face/eye creates suspense as the audience wonder what is going to happen and where the character is.

How characters are introduced:

In our product this shot best shows the introduction of the two characters, it highlights how even though they are mother and daughter they are very distant. The shot has the presence of the mother in her comfort zone and shows the daughter in hers, showing how they don't show affection to each other and it emphasises their physical and emotional distance.

Special effects: We used editing to create effects such as flashes, which conform to genre by creating confusion in the audience. Also, in the shot on the left we conformed to genre by changing the opacity making appear the girl wonders into the stream creating a sense of disarray.