Monday, 11 November 2013

Representations- ident

To track our understanding and progress in class, I was given the question:
'Explain the representations that you have created in your ident and how you have made them.'
So my teachers could check to see if I was keeping on track with my work.

     Firstly, in the creation of our product we had to produce an ident which must suit the thriller genre. Therefore, we have researched other ident productions to see the different film genres different idents target. The majority of thriller ident used dark colours (mainly black and white) to emphasise the mystery and secrecy of a thriller. When editing we used this technique of draining the colour from the footage to connote mystery and to create a negative atmosphere. Also, we used a range of camera movements to make the audience feel disorientated and vulnerable. We started the extract with a tilt, moving from the base of the trees to the top making the audience feel small/intimidated. Another camera movement we used was the use of the pan of the tree leaves looking directly up at from the ground. When editing we sped up the pan to make the audience feel confused/disorientated mimicking the confusion of the plot often used in a thriller genre. In addition we used a tilt travelling back down the trunk of the tree to the roots where the 'HW' productions name appears. The movement up, around and down the tree imitates Todorov's structure which is generally used in thriller extracts. It mimics the stage of this structure with the base of the tree being the equilibrium, the movement up the tree being the disequilibrium, the pan of the branches and leaves being the recognition of disruption, and the movement back down the tree as the attempt to repair. The last shot finishes back down at the base of the tree representing the return to equilibrium. We have not yet completed the editing of the ident, we need to include sound to create meaning and a negative mood for the rest of the film. 

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