Thursday, 24 October 2013

Ident research (WB)


I have done some research into film ident's to help me see how they suits specific genres and what I need to include in my own ident so it suits a thriller genre. 
The Warner Brothers ident generally suits the entertainment genre. You can tell this by it's use of bright colours creating positive atmosphere. The background image of white fluffy clouds and the upbeat soundtrack also connotes a positive meaning, unlike a horror genre which would build tension.  

The Warner Brothers ident below has been changed to fit a different genre. The background image is still the same with the use of clouds but the change of colour (grey-scale) has created a completely different meaning. Dark clouds create a negative atmosphere automatically 
changing the tone of the extract, building tension and suspense. Also, the music has become much more sincere! 
The ident below was designed to fit 'Batman Begins [2005]', this fits well with their mixed genre including hybrids and sub-genres: Batman is a mix between action-adventure/thriller, crime and drama. 


Warner Brothers have co-productions with Village Roadshow Pictures, they have formed several versions of their idents to suite specific genres of films. 
Some more examples are shown below:


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